The real estate sale process in Florida is most often handled by two REALTORS. Agents here can be hired by sellers to sell their home. This is referred to as a listing. The agent works for a Broker who provides certain tools to be sure a home is properly represented in the marketplace. The listing agent is expected to work with the seller to determine a fair and marketable selling price. Once a price is established the listing agent will begin to develop the marketing plan for a particular property including professional photographs, video work, and at times drone work. Through our multiple listing service, which is a fee-based system, agents then present the price, pictures, and personality of the home first to the real estate sales community and then through syndication to a myriad of other sites. Agents can immediately monitor the reach of the syndication and the interest in the property with insight tools.
The selling agent on a given transaction is an agent who is helping a buyer locate a home that meets their goals for a home. Each buyer has a different lens through which to view properties based on their varied living experiences. A good real estate sales agent is consistently watching the market to understand what is available and where the next opportunity for a buyer may be found. A buyer would expect their agent to have recommendations for lenders and services necessary to turn a home into a house.
Listing agents co-operate with selling agents fully. Our working arrangement is based on shared values and our commitment to our Code of Ethics which spells out our responsibility to meet the needs of bother sellers and buyers to be sure there is a meeting of the minds by both parties and a successful closing that meets the needs of all parties.